Intuit Inc.
Our Business:
Intuit Inc. is a leading provider of business and financial management
solutions for small and mid-sized businesses; financial institutions,
including banks and credit unions; consumers and accounting
professionals. Our flagship products and services, including QuickBooks, Quicken
and TurboTax software, simplify small business management and payroll
processing, personal finance, and tax preparation and filing. ProSeries
and Lacerte are Intuit´s leading tax preparation software suites for
professional accountants. The company´s financial institutions division,
anchored by Digital Insight, provides on-demand banking services to help
banks and credit unions serve businesses and consumers with innovative
solutions.
Our Workplace:
"Bring Your Whole Self to Work" is our workplace mantra. It
acknowledges the overlap between the professional and the personal, and that one
should not dominate the other. It means working efficiently to get work
done – you won´t get "extra credit" for staying late just to do more
work – and giving yourself time to do what matters outside business
hours.
Recognizing that it´s impossible to separate our personal and
professional lives, we offer employees a variety of programs to help them grow,
both personally and professionally. It´s this type of commitment to our
employees that has earned us recognition as one of America´s Best
Companies to Work For for the last six years.
Position Summary
Intuit’s Sales and Channel Marketing (SCM) group is responsible for
driving sales and acquiring new users for Intuit products sold through our
retail, OEM and partner accounts. In the SCM SHOP team, we work
directly with these accounts to optimize the consumer’s experience
researching, shopping and buying our products. Since e-commerce is the fastest
growing channel for our accounts, this has created the need for a new
Online Marketing Manager position within the team.
As the Online Marketing Manager, you will work with more senior team
members to develop, coordinate, support and execute e-commerce
merchandising, promotions and advertising that meet the sales objectives of both
Intuit and our accounts. You will be responsible for the end-to-end
execution of these programs.
The right candidate will drive learning from web metrics, sales data,
testing and industry best practices to help optimize existing programs
and recommend improvements that increase sales and acquire new users.
You should exhibit enthusiasm for and deep knowledge of the online
customer experience. In addition to working directly with our accounts, your
success will require the ability to work effectively in a large,
matrixed environment with numerous business stakeholders and multiple
functional groups.
Primary Responsibilities
• Proactively drive and advocate for new cost-effective, easily managed
and scalable e-commerce acquisition and conversion efforts, including
online advertising, merchandising, promotions
• Use business acumen and strong communication skills to influence
accounts to adopt our recommended programs
• Hands-on, day-to-day execution of complex projects and test plans.
Build, track and analyze program effectiveness (ROI) and make
recommendations based on analysis.
• Measure effectiveness of programs by developing, maintaining, and
sharing dashboards showing e-commerce sales and performance drivers
• Develop a thorough understanding of Intuit´s products, sales channels
and customers
• Manage cross-functional relationships and teams
• Keep abreast of industry trends, new technologies and solutions
• Select and manage vendors
Qualifications: Qualifications
• A minimum of 3-4 years of e-commerce marketing experience, preferably
in a multi-channel environment
• Demonstrated experience managing online merchandising, promotions and
advertising programs
• Strong presentation and communication skills
• Demonstrated ability to measure, track and report program results
over time
• Experience using web analytics and metrics to gain insights and drive
business decisions
• Experience working with web development teams
• Outstanding analytics skills paired with the ability to continuously
identify, assess, and improve important outcomes.
• Ability to multitask and manage multiple small to large projects in a
cross-functional environment
• Bachelors degree, MBA desirable
• Excel power user
• Willingness to travel occasionally
Qualities
• Self-motivated
• Adaptable to new situations and changing priorities
• Ability to work independently within a team-oriented environment
• Results orientation
• Attention to detail (precision)
• Consumer focused
• Demonstrated sound business management skills
• Thorough understanding of the e-commerce market space
• Great problem solving/decision making skills
Retail Online Marketing Manager
