(Acer)
Please direct your responses to: getinthegame@thecgs.com
Championship Gaming Series
Marketing Manager
About the Championship Gaming Series
Headquartered in Los Angeles, the Championship Gaming SeriesTM. (CGS)
is a well-capitalized global media company which uniquely targets the
$37 billion global video gaming category with an innovative and
compelling sports entertainment offering. Developed and financially backed by
News Corp. (NYSE:NWS) companies DIRECTV, BSkyB, and STAR, CGS is the
first worldwide professional video gaming league. Launched in 2007, CGS
features the world’s best pro gamers and is broadcast to more than
100,000,000 households in North America, Latin America, Europe and Asia. Key
strategic partners include Microsoft, Dell, PepsiCo, and IGN.
Position
The Marketing Manager will develop and execute marketing campaigns for
the league in the U.S., develop gaming-related promotions for the
league and its teams, communicate marketing goals and strategies, and act as
local liaison to the league’s media partners, sponsors, and local
gaming communities. Marketing areas of responsibility include: live event
marketing, online content generation and interactive community
building, media planning and placement, promotional planning and execution,
field marketing, entertainment marketing, co-marketing initiatives, and
basic brand management. This newly-created position will be based in Los
Angeles and report to the VP of Marketing.
Core Responsibilities:
• Operates as the brand champion, recommends how the league and its
teams are represented, develops on-going recommendations for marketing
tactics and strategies
• Works in conjunction with various CGS groups including Operations,
Business Development, Project Management, PR, Administration and TV
Production
• Conceives, develops, and executes league and team promotions with
regional partners to drive affinity for the league and awareness/traffic
for the league and team websites
• Performs all local event marketing support functions
• Manages alliances with league vendors, service providers, agencies,
representatives, and game publishers
• Estimates costs for marketing budgets and manages executional
spending with accuracy
• Compiles data and produces marketing reports as needed for Marketing
Department and others
• Ensures consistency of brand image and messaging throughout various
media, including advertising, collateral material, online, and
promotional materials
• Tracks gaming consumer activities and lifestyle preferences,
maintains calendar of regional gaming events and advises league on local gamer
activities and opportunities
• Manages and traffics assets to media partners, sponsors, and league
vendors.
Requirements:
• A passion for the world of gaming
• Minimum 4 years marketing experience in sports entertainment, gaming,
interactive or other media
• Demonstrated ability to think strategically and generate creative
solutions
• Excellent communication skills and ability to work collaboratively
with partners and negotiate with vendors
• Proven ability to work effectively, both independently and within a
team
• Strong analytic abilities
• Ability to handle multiple tasks in a fast-paced environment
• Bachelors Degree; MBA preferred
Contact Information:
Qualified candidates should submit resumes to getinthegame@thecgs.com.
Sylvia Munoz, CGS Human Resources (310)574-5128.
Marketing Manager | Championship Gaming Series (Los Angeles Area, CA)
