Marcomm Manager for SF based Web 2.0 company! $80k+ !
Responsibilities:
- Conduct public relations activities, including proactive and reactive
media relations. Develop media materials as well as identify and
cultivate relationships with key mainstream and trade reporters/producers.
- Develop and execute traditional and online marketing activities,
including conducting competitive analyses, developing annual marketing
programs, analyze success of marketing initiatives, etc.
- Develop and implement of direct marketing programs to raise levels of
customer acquisition and retention. Design campaigns which include
direct mail, email, websites, telemarketing, and marketing collateral.
- Oversee purchase and implementation of content management system.
- Develop client training programs as an extension of marketing and
retention efforts.
- Oversee online media budgeting, planning and execution.
- Support software training for clients
- Conduct event marketing activities, including development of
educational and training seminars, webinars and trade shows.
- Manage marketing budgets, including measuring and tracking ROI
Requirements:
- 5-8 years of B-to-B and enterprise software marketing experience
- Bachelor’s Degree
- Strong writing, project management and presentation skills
- Hands on graphic design experience a major plus
If you are interested in this position and feel you are qualified,
please send an updated copy of your resume to Mike@coitstaffing.com or call
Mike at 415-433-2648 x.410.
Marcomm Manager - Web 2.0 (San Francisco, CA)
