Please direct your responses to: projects@crimson-consultant.com
#3317 Interim VP of Marketing
As part of Crimson’s Operations and Execution Services, Consultant
needed to develop strategic high level marketing initiatives that are
aligned with achieving growth and market development targets. The overall
objective of this role is to increase customer acquisition through online
and offline channels. Consultant will drive market awareness by
managing content, communications, website, newsletter programs, online
advertising, sales materials and client messaging. This person will be a
participant on the senior management team and will advise on major
enterprise initiatives as well as work with other internal teams to achieve
execution goals.
Consultant’s responsibilities will include, but will not be limited to:
• Develop marketing plans and strategies to improve the online
experience for customers and continuously drive the web component messaging
• Drive e-commerce strategies to align with business growth objectives
and delivery enhanced services/returns to partners and shareholders
• Ensure that the content of the website reflects our client’s over
business objectives as they relate to the branding promotions and overall
marketing
• Analyze and report the effectiveness of partnerships, marketing
initiatives and promotions
• Creation of online media plan focused primarily on the SMB, (small &
medium sized businesses)
• Developing messaging and marketing tactics
• Collaboration with client stakeholders including: new media, web and
marketing leads
• Analysis of all campaign costs and returns
• Analytic reporting for all campaigns
MUST HAVE:
• 3+ years in a VP of Marketing role, preferably in an online,
Internet, or e-commerce company
• Strong knowledge of web technology and working knowledge of various
web technologies, platforms and program languages to deliver an
exceptional online customer experience
INTERESTED? For more information about this project as well as other
opportunities log on to
http://www.crimson-consulting.com/career_opps3317.html
ABOUT CRIMSON
Since 1991, Crimson has provided marketing strategy and implementation
consulting services to some of the most successful companies in the
world. Our clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft,
Oracle, SAP, Seagate and Symantec. We are experts in the marketing of
technology solutions.
Our clients gain significant value from our contributions in the
following areas:
- Marketing measurement, operations & infrastructure
- Online Marketing, Web/Content Strategy, & Editorial Voice for
Communities
- Partner/Alliance & Go-To-Market strategy
- Market assessments & technical competitive analysis
- Positioning & messaging strategy
- ROI/TCO tools, whitepapers & other sales tools
Interim VP of Marketing
